Vitamina is the Spanish word for vitamin, a vital element whose different varieties humans need to lead healthy and productive lives. This concept is what defines Vitamina Juices & Blends, a family-owned juice bar established in 2014 in San José, California. Our mission is to provide our community a healthy alternative of beverages and food derived from natural and fresh ingredients. The idea was born after Vitamina’s founder, Montserrat Ayala, immigrated from Mexico to California in 2010. As a result, she started to notice the adverse effects of not eating nourishing food, including gaining weight and feeling less energized. The healthy options around her were scarce or expensive.
This led her to the conclusion that she wanted to start Vitamina Juices & Blends: a juice bar where people could find beverages not made from concentrates or pulps and without any artificial additives. A place where they could eat and drink products made from fresh and natural ingredients and feel at home. After a year of selling juices and smoothies in local farmers' markets and doing corporate catering across San José, Vitamina opened its first storefront in SoFa Market in 2015.